Building massing and street-level details can place strong
visual emphasis on public spaces, helping to link the
West End to the downtown core.
1. Consider each building as a high-quality, long-term
addition to the West End District. Exterior design
and building materials should exhibit permanence and design excellence appropriate to an urban setting.
2. In general, the existing architecture in the West End is not as noteworthy and cohesive as the traditional building styles found in the downtown core. Therefore, an opportunity exists for new development
proposals to establish a desirable architectural context and precedents. Careful consideration of the scale, massing and detail of individual buildings will contribute to an appealing district identity and character, and a satisfying public environment. The following methods and techniques will help new development meet this objective:
>> Use building massing and orientation to place
strong visual emphasis on the street and other
important civic spaces. In general, buildings
should be three stories tall at the street to
help create a sense of enclosure appropriate to
an urban setting while relating to the scale of the
pedestrian. Use upper-level building setbacks to
accommodate greater heights.
>> Vary the building character as the building rises; in general, differentiate among the base, middle and top levels of a building.
>> Employ strong building forms such as towers to demarcate important gateways, intersections and corners.