• Site Planning
• Building Design
• Public Amenities
Provide place-defining elements. Downtown Jamestown is an urban form waiting to
be reinvented. Its redevelopment will require innovative approaches
capitalizing on cultural, recreational and historic resources. Highlight and augment
downtown’s quality resources with special elements on façades, within public open
spaces, or on the sidewalk to create a distinct, attractive, and memorable “sense of
place” associated with being downtown. Consider incorporating one or more of the below
Public Amenities Guidelines
1. Public art that celebrates Jamestown’s heritage
and its arts and cultural community.
2. Interpretive opportunities: Consider incorporating
vestiges of downtown Jamestown’s heritage into the
design of new development.
3. Visitor orientation. Signs, maps and other wayfinding tools in the public realm are important for
orienting pedestrians and vehicles, pointing out
places of interest, adding visual interest to the
street, contributing to a sense of place, and encouraging
further exploration of the area. These elements
can play a particularly useful role in creating clear
connections to the riverfront and the West End.
4. New developments are encouraged to include public
art and streetscape elements that relate to the established
or emerging theme of a specific street. Refer
to the public realm guidelines in this document for
information on the design character of specific streets.